Join us for our monthly book club focused on building business and professional skills. We'll discuss key insights from leading business and self-improvement books, sharing how to apply them in our work lives.

Current Book: The Start-Up J Curve: The Six Steps to Entrepreneurial Success

Description: Amazon Bestseller in Strategic Management, Startups, Lean Quality Control & Management, and Venture Capital

A predictable pattern of success

Entrepreneurs who have read early drafts of The Start-Up J Curve responded, “I wish I had this book years ago.”

A startup unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond.

Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.

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